Marketing is crucial for the success of any retail business, regardless of size or location. One proven strategy to increase brand visibility and optimize the marketing budget is through fleet vehicle graphics. When done right, these graphics can serve as a mobile billboard, reaching thousands of potential customers daily. 

Creating Effective Fleet Vehicle Graphics

This article will discuss the dos and don’ts of creating impactful fleet vehicle graphics and how incorporating large format graphics, site surveys, and fleet vehicle wraps can take your marketing strategy to new heights.

Do: Take Advantage of Large Format Graphics

Leveraging the power of grand format printing technology can create eye-catching graphics that give your fleet vehicles an aesthetic edge over the competition. Grand format printing enables you to effortlessly print large-scale graphics without compromising print quality and color intensity. These larger-than-life graphics are easy to notice and will effectively convey your brand’s message to a broader audience in a visually engaging manner.

Don’t: Skimp on Design Quality

The design quality of your fleet vehicle graphics directly reflects your brand image. Poorly designed visuals reduce the effectiveness of your marketing strategy and may also portray your brand negatively. Always invest in professional graphic design services to ensure your fleet vehicles are adorned with captivating, high-quality visuals that properly represent your brand’s essence.

Do: Conduct Site Surveys

Before initiating the design and installation process, performing a Matterport 3D survey of the vehicle surface is crucial. These Matterport 3D surveys help you accurately map the vehicle’s curvatures and dimensions. This information can help guide the graphic design process – ensuring that the final result perfectly fits the vehicle and aligns with your brand vision.

Don’t: Overcomplicate the Design

While creating a visually striking design is essential, avoid overloading your fleet vehicle graphics with too much information. An overly complicated design can become overwhelming and may distract potential customers. Keep your graphics simple, with a clear message and essential elements like your company logo, tagline, and contact information.

Do: Choose High-Quality Fleet Vehicle Wraps

Selecting the suitable material for your fleet vehicle wraps is crucial to their longevity and effectiveness. Avoid using low-quality vinyl or adhesives because they can quickly deteriorate, leading to fading and curling of your vehicle graphics. Prioritize high-quality materials from reputable manufacturers to ensure your fleet vehicle graphics withstand exposure to various weather conditions and maintain their vibrant appearance for years.

Don’t: Neglect Maintenance

Maintaining your fleet vehicle graphics is essential to preserve their appearance and extend their lifespan. Schedule routine cleaning and inspections to remove dirt, debris, and potential damage. Investing in proper upkeep can save you money in the long run by preventing expensive repairs or premature replacements.


Creating compelling fleet vehicle graphics for your retail business can be a game-changer – elevating your brand visibility and maximizing your marketing budget. Remember these dos and don’ts to ensure that your fleet vehicle graphics effectively capture your target audience’s attention and leave a lasting impression. 

By incorporating large format graphics, conducting comprehensive site surveys, and choosing high-quality material for your fleet vehicle wraps, your retail business can reap the benefits of successful mobile advertising.

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